Back by absolutely zero demand, I have redesigned something in the fitness industry. During the COVID-19 pandemic, I stepped up my interest in fitness and nutrition and went HARD on the Gymshark Black Friday sale. I love the Gymshark brand, it’s clean, it’s minimal, it’s classy. I’ve always looked at the logomark and thought to myself ‘why not make it a G’. So, that’s exactly what I’ve done.

You’ll hardly notice a difference, at first glance it just looks like the original logo has been flipped. As well as flipping the way the shark faces, I have simply redrawn the teeth to make it look more like a G.

I’ve also redesigned the logo to make the shark look menacing, the current logo does this but it looks more pissed off than anything. My redesign gives the shark a smirk to help form the G, the kind of smirk you see every gym bro do after throwing dumbbells to the floor without re-racking them.

Obviously, there is nothing wrong with the Gymshark brand, it’s a $1.3 billion business for a reason.

I, for one, am a huge fan of the brand, their values and pretty much every single thing they do.

But, I’ve always looked at the logo and thought ‘what if’. That and it’s Christmas, I live in a Tier 4 area so can’t go anywhere and I’ve got time on my hands.

Let me know what you think.